Due to its geographical position Luino has developed a long tradition both in commerce and in tourism.
It is an international exchange centre at the junction of travel by rail, road and water; it is also a quiet place where the traveller can rest after crossing the Alps and Lake Maggiore. Luino boasts an authentic and traditional open air market, which is for its size almost unique of its kind. The market offers every type of goods and the weekly Wednesday appointment is so well known that the whole world seems to be there. Luino is a dynamic commercial centre, but high quality bookshops and lively crafts activities are not in short supply. The town also offers the possibility of good shopping in a wide range of specialist shops, surrounded by a pleasant and natural environment, embellished by the lake. The hotels offer a wide range of excellent hospitality.
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